Francesca came to WCG by way of Chicago, where she “experienced life in the fast lane of PR and marketing” at Hill and Knowlton, developed a passion for basketball by watching Michael Jordan play, and rubbed shoulders with everyone from Audrey Hepburn to the Dalai Lama. “I like to see what's out there,” she says, characteristically understating her passion for everything under the sun. Work and play frequently overlap for Francesca, whose projects for clients such as TABASCO® often reflect the color, styles and presentations of the world around her.
As long as I've been serving meals at the Rescue Mission, it still amazes me what life lessons can be learned while ladling stewed meat and mashed potatoes. Far from the frenzied business of the day, time seems frozen amid the smiles, “thank you's” and “God Bless You's” from those who wait in long lines at the Rescue Mission for a hot meal, some shelter and a bit of kindness before venturing out again. The simplicity of these moments at the Mission brings so much into focus for me about my life's blessings — I am awash with gratitude as I venture out, back to my frenzied day, thankful for not just what I have, but what I what I can give.
Ron Viskozki joined Williams Creative Group, Inc., in 1998. He has over 30 years’ experience in the advertising and marketing industry in Shreveport/Bossier and has handled major campaigns both regionally and nationally. His marketing experience includes all aspects of advertising and communication campaigns from initial strategic concept to creation, copywriting, production, placement across all platforms, post analysis and everything in between.
True to his liberal arts education at Centenary College of Louisiana, his client service covers many different styles of industry, including, but not limited to, health care, financial, retail, automobile, legal, major and minor league sports, oil and gas, non-profit, food service, broadcast, regional and national history, entertainment, and senior care…just to name a few.
Prior to joining WCG, Ron’s experience includes 6 years as Media Manager for Carter Advertising, Inc., 4 years as Assistant General Manager/Marketing Director for the Shreveport Captains Baseball Club, Inc., (including two Texas League Championships!) and 5 years as Marketing Director/Creative Services Director for KMSS FOX 33 Television.
While at FOX 33, Ron garnered numerous local and regional awards for television self-promotion broadcast campaigns. As creative supervisor, he won the prestigious FOX National Monument Award for ‘Best Overall Image Campaign-We Are’. Over his career, it is estimated that Ron has won over 175 local and regional American Advertising Awards including numerous Special Judges’ Choice, and 3 Best of Show awards for specific campaigns in broadcast, outdoor, and printed material.
Most recently, Ron was honored with the 2018 National Telly Award for William Creative Group’s local health care system’s television broadcast campaign. The National Telly honors excellence in video and television across all screens and it is judged by national and international leaders from video platforms, television and streaming networks, agencies, and productions companies.
Ron, who has made Shreveport/Bossier his home since he was 2, cites his greatest accomplishment as marrying his college sweetheart, Lynette, and raising two wonderful children, Emma and Hayden. Emma, also a graduate of Centenary College, makes her home in Shreveport and works in the advertising industry, and Hayden is a senior at Stephen F. Austin University while concurrently serving the military in the U.S. Army Reserves.
Senior Graphic Designer
Placing family, faith and four-legged friends high on her list, Kelly is an award-winning graphic designer with experience in all facets of design, creative concepts, computer production and print supervisions. From concept to completed piece, she brings an eye for detail and an artist's passion to every phase of production. A graduate of Louisiana Tech in graphic design, her dynamic style and unique use of color set her work apart – Kelly's focus and commitment set her apart.
Kelly's passion is being active in her church, from serving as Worship Assistant and Council President to serving on the Altar Guild. Kelly is also a member of the Women of the ELCA and a “Lutheran Chick”.
Digital Media Specialist
Laurie Priftis joined Williams Creative Group in May of 2016. She was born and raised in the best state in the USA (Texas, of course) and left her hometown of Dallas in 2012 to attend Centenary College of Louisiana. Laurie will still tell you she’s a Texan at heart, but Shreveport has a special charm that keeps her here. She graduated with a bachelor’s degree in Communication, New Media. While at Centenary, Laurie was involved in Greek life and athletics, and found her passion in graphic design.
As part of the Williams Creative Group team, Laurie works on a variety of projects including website design and development, graphic design, and social media strategy for a number of WCG’s clients in theater, oil and gas, healthcare, and tourism.
Laurie serves as Vice President and ADDY Chair for the American Advertising Federation, Shreveport-Bossier Chapter and is a volunteer with the Independence Bowl Foundation.
It's a group thing.
Williams Creative Group
We see the big picture in different ways. We create PR, advertising, marketing and digital results.