Job Description

Lotus Los Angeles is seeking a creative, results-driven professional Social Marketing and Promotions Manager to lead our digital marketing and on-the-ground promotional efforts across our radio stations in Southern California. This bilingual role (Spanish/English) is designed for an individual with proven expertise in social media and digital marketing—specifically targeting Hispanic audiences—and creative content production. Strong knowledge and experience in Hispanic social media marketing is essential. If you are confident you can leverage social media to drive listener tune-in to our radio stations, as well as growing our online presence, we encourage you to apply.

Key Responsibilities

Marketing & Digital Advertising

Social Media Management & Content Production :

• Develop, launch, and manage our social media profiles on platforms including Facebook, Instagram, WhatsApp (broadcast lists), X (formerly known as Twitter), TikTok, and YouTube.
• Produce, edit, and post engaging video and graphic content that is on-brand, high quality, and resonates with our target audiences.
• Utilize our existing outreach tools such as text messaging, email, push notifications via our app, and all our social platforms to encourage listener tune in.

Paid Campaigns & Digital Outreach:

• Design and implement targeted paid ad campaigns on social platforms such as Tune in, You Tube, Facebook, and WhatsAPP and others to drive immediate audience engagement and tune-ins.
• Leverage AI-driven solutions and graphic design tools to create compelling visuals and messaging.
• Utilize analytics and tools like Microsoft Excel for data tracking, performance monitoring, and campaign optimization.

Promotions & Community Engagement

Event Coordination & On-Site Promotions:

• Coordinate plans and attend local events—such as station giveaways, concerts, and community gatherings—to drive engagement and create memorable, on-site experiences for radio listeners.
• Serve as an enthusiastic on-site ambassador, entertaining audiences and distributing prizes.

Influencer & Partnership Collaboration:

• Identify and collaborate with local Hispanic influencers, journalists, and community figures to promote news updates and special programming.
• Forge partnerships with local Hispanic businesses and media outlets to facilitate cross-promotional opportunities that amplify our reach.
• Collaborate with our in-house sales team to develop opportunities to help support our partner advertisers.

Top Priorities – Marketing Focus

When we welcome you aboard, your top priorities will be:

• Stimulate Immediate Tune-In:
• Design a comprehensive social marketing plan to drive immediate tune-ins to our news programs using a mix of organic and paid social media efforts, along with digital display strategies.
• Grow Our Social Platforms:
• Develop and implement a strategy for consistently posting engaging content, while tracking metrics to grow and optimize our brand's social media presence.
• Engage Journalistic Influencers:
• Reach out to our curated list of journalistic social influencers to arrange interviews. In exchange for their participation, we will post their appearances using pre-approved creative assets to attract their followers to tune in to our news on 1330.
• Organize and Promote Upcoming Station Events:
• Organize and promote our upcoming station events both on air and via social media channels to boost engagement and increase audience participation, tune in and attendance.

Qualifications

• Hispanic Social Media Expertise:
• Proven experience in social media marketing and digital advertising, with a strong track record of targeting and engaging Hispanic audiences.
• Demonstrable success in creating and managing paid social campaigns and content production that resonates with Hispanic communities.
• Language Proficiency:
• Fluent in Spanish and English, with excellent written and verbal communication skills.
• Creative & Technical Skills:
• Proficient in video editing and graphic design, with familiarity in leveraging AI-based design tools.
• Strong analytical skills with the ability to use tools like Microsoft Excel for data tracking and reporting.
• Personal Attributes:
• A personality capable of engaging diverse audiences both online and in-person.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• A passion for the radio and entertainment industry, with a keen understanding of multicultural audience dynamics.

Education, Experience, and Licensing Requirements:

• Bachelors in marketing or a related field required.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, )
• Adobe Illustrator, Photoshop, WordPress, MS Office skills (Power Point, Excel, and Word).
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Exceptional project management and organizational skills.
• Ability to prioritize daily routine and urgent tasks.
• Drivers’ license is required with good driving record and current automobile insurance.

Added Preferred Qualifications

Broadcast industry experience

Passion for Event Organization

Public Relations Skills

Community Outreach

Social Media Skills

Why Join Us?

• Innovative Environment:
• Play a pivotal role in shaping the social media and promotional landscape for multiple radio stations.
• Creative Freedom:
• Enjoy the autonomy to experiment and implement forward-thinking digital and promotional strategies.
• Professional Growth:
• Be part of a vibrant, creative team that values innovation, collaboration, and continuous professional development.

Working Conditions and Physical Requirements:

• Office environment, some repetitive motion required. Travel required; a valid drivers’ license is required with good driving record.

Disclaimer:

• Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Compensation

$45,000-55,000 plus potential bonus opportunities

Salary will be determined from an evaluation of the experience, education, and abilities of the applicant.

This role is also eligible for various benefits, including the following:

• Medical Insurance
• Dental Insurance
• Vision
• Basic Life Insurance
• 401K Plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being.
• A range of additional voluntary programs, such as spending accounts, short- and long-term disability and others.
• Accrued vacation and sick time.

How to Apply:

Please send your resume and a brief cover letter commenting on why you feel you may excel in this position. Feel free to share examples of successful Hispanic social media campaigns or digital marketing projects to jobs@kwkwradio.com.

Join us in redefining the future of radio promotions and digital engagement for Hispanic audiences!

ABOUT US:

Lotus Los Angeles is a subsidiary of Lotus Communications Corp. and is a media, entertainment and digital marketing services company that owns and operates radio properties. Lotus Communications Corp. operates 48 radio stations in the Western United States including stations in Los Angeles, Las Vegas, Sacramento, Boise, Tucson, Fresno, Seattle and Bakersfield.

Lotus Los Angeles Corp ensures there is no discrimination based on the grounds of race, color, religion, gender, age, handicap, veteran status or national origin in respect to recruitment, evaluation, selection, promotion, compensation and training. Lotus Los Angeles Corp. is an equal opportunity employer.

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