Job Description

Senior PR & Media Relations Manager Beauty Industry

We are seeking a Senior PR & Media Relations Manager with 5+ years of beauty PR experience to join Olive Tree People as we expand in the U.S. market. This role reports directly to the VP of Marketing and Communication and requires a candidate with strong writing skills, a Rolodex of media contacts in the beauty industry , experience in ad buying, and the ability to organize high-impact press events. Experience both in-house and at an agency is preferred .

Responsibilities:

• Develop and execute media engagement strategies, including national/consumer press, local/regional, and trade media.
• Write, edit, and upload press releases, ensuring maximum media exposure. You must be a top-tier writer with the ability to craft compelling stories.
• Leverage your Rolodex of media contacts to secure high-impact coverage.
• Lead ad buying strategies in top-tier media outlets to maximize brand reach.
• Organize and execute press events, media roundtables, and brand activations .
• Build and maintain strong connections with journalists, editors, and industry influencers.
• Manage media outreach, follow-ups, and press engagements.
• Arrange interviews and press coverage to elevate brand awareness.
• Monitor media coverage and compile press clippings.
• Assist with internal communication initiatives , including newsletters and company-wide updates.
• Support other communication-related activities within the company.
• Paid Print and Online Ad Buying in Top Tier Media
• Work closely with the VP of Marketing and Communication to align PR strategies with overall brand goals.

Qualifications:

• 5+ years of beauty PR experience .
• Proven track record of writing and distributing press releases as a top-tier writer .
• Strong, existing relationships with top-tier media, journalists, and editors .
• A Rolodex of media contacts within the beauty and lifestyle industries.
• Experience with ad buying in top-tier media outlets .
• Proven ability to organize and execute press events .
• Strong relationships with beauty and lifestyle media.
• Excellent verbal and written communication skills.
• Ability to multi-task, prioritize, and adapt to shifting tasks.
• Experience with influencer outreach and brand gifting.
• Highly organized, self-motivated, and detail-oriented.
• Ability to work independently and in a team setting.
• Creative, solution-based approach.

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