Job Description

ALERT

Effective January 25, 2024, Executive Order #627 cements the Commonwealth's well-established practice of skills-based hiring, paving the way to a more equitable hiring process. The Commonwealth is committed to ensuring a diverse and inclusive workplace where all employees feel respected, valued, and empowered to serve our citizens. Join us today!

Job Description - Manager, Product & Promotional Development, Lottery Games (240008HA)

JOB SUMMARY

Responsible for maximizing net profits of all Lottery product lines. Manage the development of new products and systems. Create and manage related promotions. Manage budgetary tasks with the Lottery’s advertising agency. Provide detailed analytical data of sales trends.

ESSENTIAL FUNCTIONS

1. Manages day-to-day business needs for Lottery products.
2. Create, maintain and implement Lottery games and promotions as well as new product development.
3. Analyzes product sales and manages changes if/when needed.
4. Orders and manages distribution and inventory of promotional items and agent supplies.
5. Manages budgetary tasks related to Lottery’s relationship with advertising agency.
6. Manages timetables associated with new and ongoing advertising campaigns and promotions.
7. Analyzes product sales results before and after advertising buys and promotional campaigns.
8. Works with ad agency accounting contact to maintain and organize all pertinent documentation.
9. Performs other advertising related tasks as assigned.
10. Works in cooperation with other Lottery departments as needed.
11. Responsible for supervision and related tasks for personnel affiliated with Lottery games and graphic design.
12. Research and analyze market trends, new concepts, advertising and promotional ideas, which might be utilized for increased revenue.
13. Represents the Lottery at public events relating to Lottery marketing and promotional efforts including occasional nights and weekends.
14. Manages approved changes and plan requirements for research projects so that data produced will support required needs of alternate concepts being considered for future change.
15. Establishes annual market plans which include sales objectives, promotional plans, listing of point of purchase materials, implementing potential change(s) in product lines, retail agent network engagement, and all objectives, tools and costs associated with each.
16. Must be able to travel statewide, as required.
17. Must have a valid driver's license.
18. Must be available to work promotional events on nights and weekends occasionally.
19. Performs related duties as assigned.

PREFERRED QUALIFICATIONS

1. College degree or the equivalent marketing experience.
2. Knowledge of marketing principles and techniques.
3. Ability to meet goals.
4. Strong analytical and communications skills with the ability to write concise reports.
5. Possess creativity and imagination.
6. Familiarity of Lottery, products and procedures.
7. Ability to manage several projects simultaneously.

Official Title

Product Manager MSLC

Primary Location

Job

Unclassified

Agency

State Lottery Commission

Schedule

Full-time

Shift

Day

Job Posting

Sep 30, 2024, 5:39:12 PM

Number of Openings

1

Salary

$99,763.06 - $99,763.06 Yearly

If you have Diversity, Affirmative Action or Equal Employment Opportunity questions or need a Reasonable Accommodation, please contact Diversity Officer / ADA Coordinator: Christine Mountain - 7818495592

Potentially Eligible for a Hybrid Work Schedule: Yes

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Job Tags

Full time, Shift work, Night shift,

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