Job Description

Summary

Astrata is a digital quality company that offers technology solutions specializing in natural language processing (NLP) and advanced analytics that enable Health Plans to move from reactive to proactive quality measurement.

We are looking for a dynamic Healthcare B2B Marketing Specialist with 2-3 years of experience to join our team. In this role, you will create and execute marketing campaigns tailored to health plans and healthcare organizations. Your responsibilities will include managing social media content, designing marketing collateral, optimizing digital marketing efforts, and collaborating on email and lead generation strategies.

Responsibilities:

• Develop and manage social media content and strategy.
• Coordinate website edits.
• Oversee email marketing execution.
• Analyze digital channels and provide actionable insights.
• Create promotional materials.
• Support trade shows/conferences.
• Implement SEO and SEM strategies and enhance conversion rates.
• Collaborate with the Director of Business Development on marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-3 years of B2B marketing experience, preferably in healthcare
• Exceptional writing skills
• Proficiency in PowerPoint, Word, Excel, and Outlook; experience with CRM and marketing automation tools preferred.
• Strong analytical, organizational, and communication skills.
• Start up or software company experience a plus

If you are a proactive and results-oriented marketing professional with a passion for healthcare, we want to hear from you!

**Candidates selected for the interview process will be asked to provide two writing samples**

Why you'll love working here:

• Competitive compensation package including paid time off, parental leave, comprehensive health insurance benefits, retirement benefits, and employee stock options
• Opportunity to transform healthcare working with a team of experienced and dedicated professionals
• High employee satisfaction with 90% employee retention
• Culture of transparency and collaboration

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