Job Description

Here at Lower , we believe homeownership is the key to building wealth , and were making it easier and more accessible than ever. As a mission-driven fintech , we simplify the home-buying process through cutting-edge technology and a seamless customer experience .

With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9) , were a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger.

Job Description:

Were looking for a sharp, strategic Editorial Manager to lead the creation of content that educates, inspires, and converts. In this role, youll drive the content strategy that powers our organic growth through SEO and Answer Engine Optimization. Youll own our content calendar across the website, making sure we consistently publish timely, relevant, and high-impact content. Youll craft compelling content across formats, shape our editorial voice, and collaborate with internal teams and subject matter experts to bring big ideas to life. If youre passionate about writing with purpose and know how to make complex topics clear and engaging, we want to hear from you.

What youll do:

• Own and execute our content roadmap, focused primarily on organic growth through both Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)
• Research, write, and edit high-quality long-form and short-form content across various formats, including original studies, blog posts, landing pages, thought leadership pieces, and more
• Collaborate with SEO, engineering, design, and subject matter experts to bring content ideas to life
• Build a network of mortgage experts from internal loan officers to external influencers to curate insights and advice that showcase our expertise to users
• Edit content from contributors and cross-functional partners for quality, clarity, and optimization
• Become a subject matter expert in all things mortgage-related through independent research and ongoing training
• Contribute to external thought leadership content as needed, establishing yourself as a trusted voice in the mortgage industry
• Maintain and evolve our editorial voice, ensuring consistency across our website and marketing channels
• Use data and SEO tools to identify content opportunities and measure performance
• Implement and refine content workflows, editorial guidelines, and QA processes
• Stay up to date with search algorithm updates and rapidly evolving trends in large language models (LLMs)

Who you are:

• 5+ years of professional writing and editing experience, ideally in B2C content or fintech
• Proven ability to create content that drives traffic, engagement, and conversions
• Deep understanding of SEO best practices and experience with tools like Ahrefs, SEMrush, or Clearscope
• Strong editing skills and a keen eye for grammar, structure, and storytelling
• Comfortable juggling multiple projects and deadlines in a collaborative, fast-moving environment
• Experience writing for the web, optimizing for search engines, and understanding how content performs
• Passionate about helping people make smarter financial and home-buying decisions
• Bonus: Mortgage and/or real estate experience. Experience with optimizing content for generative AI tools

Why youll love working at Lower:

• Youll be surrounded by talented, dedicated people who believe in the companys mission
• Youll have the opportunity to shape the content strategy for a fast-growing fintech brand
• Youll join a locally and nationally recognized best place to work that values promotion from within
• There is opportunity for professional growth and development

Plus:

• Competitive compensation plan
• Extended benefit offerings including: Medical/dental/vision
• Paid holidays
• Paid time off
• Parental leave
• Life insurance
• Short- and long-term disability
• 401K with company match
• Discount on home mortgage refinances or purchase

Job Type: Full-time

Location: Hybrid in Columbus, OH or Austin, TX

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Here at Lower, we believe homeownership is the greatest wealth creator in America today. Our goal is to make homeownership accessible to more people. We also know the path to get there can be daunting; but it doesnt need to be.

As a mission-driven fintech, everything we do revolves around simplifying the home buying process. Through our growing family of companies and products, our team meets customers where they want to do business at every step of the journey.

Lower has originated, underwritten, and funded tens of billions of dollars in home loans and offers an industry-leading customer experience with ratings of 4.8 on Trustpilot, 4.9 on Google, 4.9 on Zillow, and A+ from the Better Business Bureau.

We innovate through technology, but our people are what sets us apart.

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