Job Description

Summary

Rove is one of the fastest growing premium cannabis brands in the nation. We use only the highest quality products to create our line of proprietary cannabis products that taste great and are created with our customers in mind.

Rove is seeking a vibrant, hungry, enthusiastic, and self-motivated individual to join our growing digital marketing team in California. The Digital Marketing Manager will work on a full-time, exempt, W-2 basis, typically with light to no travel required, with a flexible hybrid schedule of at least 3 days in the office and 2 days working from home.

The Digital Marketing Manager is responsible for developing, implementing, tracking and optimizing Rove's digital marketing campaigns across all digital channels. The ideal candidate will have a strong understanding of how all current digital marketing channels function, hands-on experience with SEO/SEM, programmatic advertising, social media, display campaigns and e-commerce.

The Digital Marketing Manager is expected to work up to 40+ hours a week and will be eligible for medical, dental and vision benefits (following a waiting period), along with voluntary life insurance, and pet insurance. For the right candidate, this is a great opportunity to start or continue a career path in one of the most dynamic and impactful industries of the century!

Responsibilities:

• Data-Driven Campaign Analysis: Consistently measure and report the performance of all digital marketing campaigns, analyzing metrics against defined goals (budgets, ROI, KPIs), and provide actionable insights to improve results.
• Advanced KPI Management: Monitor, calculate, and present key performance indicators (KPIs) with accuracy and agility, ensuring data informs decision-making.
• Website Content Management: Manage and maintain all product menus, descriptions, and other relevant content on the company's website and digital platforms.
• Digital Marketing Execution: Strategize, plan, and execute comprehensive digital marketing initiatives, including SEO/SEM, blogs, email marketing, customer database management, social media, and display advertising campaigns.
• Trend and Data Insights: Identify emerging trends and analyze data to optimize marketing spend and campaign performance.
• SEO Expertise: Develop and implement cutting-edge search engine optimization (SEO) strategies to enhance online visibility and traffic.
• Collaboration with Media Partners: Work closely with advertising and media experts to maximize the effectiveness of marketing efforts.
• Paid Campaign Oversight: Strategize, set up, and manage all paid advertising campaigns across digital platforms.
• E-commerce Platform Leadership: Lead the development, management, and continuous improvement of the company’s e-commerce platform, with a focus on enhancing user experience and sales.
• Proficiency in Marketing Analytics Tools: Leverage analytics tools like Google Analytics, CRM platforms, and advertising dashboards to monitor campaign success and forecast future performance.

Skills & Qualifications:

Education & Experience:

• Bachelor’s degree in Marketing, Data Analytics, or related field preferred.
• Proven experience as a Digital Marketing Manager with a track record of managing data-driven campaigns.
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email marketing, social media, and display advertising campaigns.

Technical Proficiency:

• Advanced proficiency with web analytics tools such as Google Analytics.
• Expertise in Microsoft Excel (including pivot tables and advanced formulas), PowerPoint, Word, and GSuite.
• Familiarity with social media advertising platforms (e.g., Facebook, Instagram, Twitter) and Google Ads.
• Experience with web design fundamentals and e-commerce platforms.

Analytical & Strategic Skills:

• Exceptional ability to analyze large data sets, recognize patterns, and calculate KPIs to inform marketing strategies.
• Strong understanding of digital marketing metrics, ROI calculations, and campaign performance optimization.
• Experience in A/B testing and applying data insights to drive continuous improvement.

Creative & Industry Knowledge:

• Highly creative with proven success in identifying target audiences and crafting campaigns that engage, inform, and convert.
• Familiarity with advertising in regulated industries (e.g., cannabis or hemp) is a plus.

Collaboration & Communication:

• Strong written and verbal communication skills, with the ability to work cross-functionally with teams and leadership.
• Detail-oriented, self-motivated, and capable of working both independently and collaboratively under minimal supervision.

Staying Ahead of Trends:

• Up-to-date with the latest trends, tools, and best practices in online marketing, analytics, and performance measurement.

Education & Experience

• Bachelor's Degree required.
• Master's Degree preferred.

Physical Requirements:

• Light to moderate lifting (up to 25-75lbs); heavier weights with assistance.
• Must be able to stand for prolonged periods of time.
• Possibility of repetitive motion.
• Working at a fast pace, subject to many interruptions and both physical and mental demands.

Compensation: Salary Range from $75,000 to $85,000 annually, depending on experience.

Our Benefits!

Rove offers a competitive range of benefits that are often hard to come by in the cannabis industry! Our current benefits package for all Account Managers includes:

• Reimbursement for all business expense made while on company business, which are reimbursed weekly.
• Reimbursement for all gas purchased while on company business, which are reimbursed weekly.
• Unlimited PTO for all salaried full time employees.
• Dedicated 40 hours of both sick and bereavement leave that renews every year.
• Medical coverage through Anthem Blue Cross Blue Shield with up to 70% of the cost covered by the company (following a 60 day waiting period)
• Dental and vision plans (employee cost)
• 401(k) and Roth 401(k) services (following a 60 day waiting period).
• Private Accident Insurance
• Private Life Insurance
• Pet Insurance

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