Brand Asset Manager Job at ICP, Atlanta, GA

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  • ICP
  • Atlanta, GA

Job Description

About the role

The Digital Brand Asset Specialist plays a pivotal role in delivering operational efficiency to our client’s MarTech ecosystem, focusing on Marketing asset management, to support strategic goals.

You are responsible for various operational and content-related activities, coordinating data and reporting, and leading client-facing interactions within a Digital Asset Management (DAM) framework. This role supports a global company where leadership, customer service, governance, and process optimization are crucial. The primary focus will be on ensuring seamless day-to-day operations, implementing against processes while seeking improvements, and fostering global collaboration.

A proficient team player striving to support a cohesive team driven toward achieving objectives. Understands global operations, working closely with team leads to execute on clear guidelines and goals aimed at achieving common objectives and ensuring global standardization.

By infusing ICP core values of Curiosity, Inclusivity, Focus, Creativity, Trustworthiness into your leadership and approach, you will not only achieve success in this role but also contribute to the positive culture and growth of the organization.

How You Will Make an Impact

Operations Execution & Project Management

  • Provide input for reports to track agreed upon KPIs
  • Understand and work against SLAs
  • Execute day-to-day tasks, including training, shared inbox management, content ingestion, and documentation, to ensure smooth functioning
  • Ensure timely delivery of assets into the DAM platform
  • Participate in training to ensure alignment with organizational goals
  • Help create a productive and positive work environment
  • Feedback any product issues and various other challenges to help the product and automation teams find solutions
  • Provide exceptional customer service to the client and their vendors
  • Understand asset rights/usage/restrictions and compliance to ensure asset safety

Process Improvements

  • Execute against documented workflow and processes, while also feeding back ideas for improvements
  • Identify or support implementation of opportunities for process optimization and automation to streamline workflows, enhance efficiency, and effectiveness.
  • Follow metadata schemas that reflect the true needs of the business

Collaboration

  • Collaborate with global cross-functional teams to learn best practices, enhancing overall operational efficiency and ensure alignment with organizational objectives
  • Be a strong team player with your direct team (internal to ICP and external) and global partners

Client Facing Engagement

  • Where required, collaborate with cross functional teams and agencies stakeholders to ensure content and campaigns are delivered on time and meet quality standards
  • Listen, learn, and adapt to changes in the business’ needs
  • Attend client meeting, as required to ensure knowledge to the business
  • Provide DAM training and support to client team members

What You'll Have:

Requires a BA/BS and a minimum of 3 years' experience in marketing, commerce and/or creative technologies or related field, including a minimum of 3 years’ experience in a client-facing agency or consulting role.; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences:

  • 3+ years of Digital Asset Management experience
  • Must have acute attention to detail
  • Familiarity with Adobe DAM system, or another DAM system
  • Analytical skills
  • Effective communication skills, both verbal and written, with an influential communication style
  • Creative problem-solving mindset and a deeply curious nature
  • Ability to clearly articulate complex situations / ideas and lead discussions with colleagues, and leadership
  • Understanding of project management principles
  • Ability to adapt to evolving client needs, industry trends, and internal processes
  • Effective presentation skills
  • Emotional intelligence

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